Marvel’s cinematic universe is abuzz once again as Spider-Man: Brand New Day—the much-anticipated next entry in the web-slinger’s saga—swings into production. Filming has officially kicked off in Glasgow, with the city’s streets transformed into New York, setting the stage for what promises to be a pivotal chapter in Peter Parker’s journey. Let’s delve into the on-set developments, exciting new villains, spoiler warnings, the shoot schedule, and the ensemble cast leading up to the film’s global release on 31 July 2026.
Glasgow Becomes New York: Principal Photography of Spider-Man: Brand New Day
After the massive success of previous installments, it’s no surprise that Marvel Studios is pulling out all stops for Spider-Man: Brand New Day. The city center of Glasgow, adorned with American flags, yellow cabs, NYPD vehicles, and urban set pieces, has been convincingly reimagined as Manhattan
The bustling transformation has drawn not only local onlookers but also Marvel fans and media eager for a glimpse behind the scenes.
Filming began in early August 2025, with location shoots scheduled for around two weeks throughout Glasgow’s city hub, including famed spots like Merchant City, George Square, and Trongate. The local authorities have coordinated road closures to accommodate large-scale set pieces and crowd-management, further hyping the city’s moment in the international spotlight
Glasgow’s stint as New York is not merely cosmetic—the action-packed segments and major narrative beats set here will anchor much of the film’s dramatic core. For sound stage work, the production will move to Pinewood Studios in England, keeping with Marvel’s tradition of blending real-world location shoots with cutting-edge studio technology
New Villains Rise: Who Is Spider-Man Facing Next?
One of the major talking points of Spider-Man: Brand New Day is the introduction of new villains challenging Tom Holland’s Peter Parker. Set photos and insider leaks confirm the presence of some formidable antagonists from the Marvel comics lore, including:
- Mister Negative (Martin Li): A dual-sided humanitarian and crime boss, capable of switching into a super-powered “negative mode.” His inclusion suggests a plot deeply rooted in street-level conflict and personal stakes
- The Inner Demons: Henchmen loyal to Mister Negative, their hints on set via certain vehicles and symbols have fueled speculation among fans and eagle-eyed photographers
- Rumored Appearances: Talks abound regarding The Punisher (Jon Bernthal) and potential cameos from other street-level Marvel characters, creating a crossover dynamic unlike any previous Spider-Man film
True to the Brand New Day comics era, Spider-Man will face a combination of classic and fresh adversaries, with even deeper explorations into the challenges of anonymity, morality, and urban heroism
Spoiler Alert: Navigating On-Set Revelations
As is customary with Marvel projects, spoilers are a constant concern for both production and fans. The Glasgow set, while accessible to the public eye, has been shrouded in secrecy with strict controls over leaks. However, glimpses of villain logos, modified vehicles, and choreographed confrontations have given rise to speculation and fan theories
Marvel is known for maintaining narrative surprises, so while some details have emerged, many plot twists and appearances—especially regarding the fate of Peter and his supporting cast—remain tightly under wraps.
The Cast: Old Favorites and New Faces
The ensemble cast for Spider-Man: Brand New Day is as star-studded as ever:
- Tom Holland returns as Peter Parker / Spider-Man, bringing a more mature tone to the role, especially as he navigates life without his old support network and a secret identity
- Zendaya reprises her role as MJ (Michelle “MJ” Jones-Watson), whose relationship with Peter remains a cornerstone, despite her memory being altered after the events of “No Way Home”
- Jacob Batalon as Ned Leeds, further exploring new dynamics as Peter attempts to reconnect with his closest friends.
- Jon Bernthal as Frank Castle / Punisher, introducing Marvel’s famous anti-hero to the Spider-Man films, promising grounded, gritty interactions
- Directed by Destin Daniel Cretton, known for “Shang-Chi,” adding fresh vision and a nuanced take on Peter’s journey
Additionally, Sadie Sink, Liza Colón-Zayas, and others are part of the cast—though specific roles are under wraps
Production Schedule and What’s Next
After months of speculation, the official shoot began on August 1, 2025, in Glasgow, with the crew expected to wrap city location work by mid-August. Production then transitions to Pinewood Studios for interior and special effects sequences. This ambitious schedule is tailored to meet the much-anticipated release date: 31 July 2026, strategically placed to anchor Marvel’s Phase Six lineup
A New Dawn for Spider-Man
As Spider-Man: Brand New Day unfolds across Glasgow’s transformed cityscape, anticipation runs high for Tom Holland, Zendaya, and the entire Marvel roster to redefine the Peter Parker mythos with fresh challenges and companions. With Destin Daniel Cretton at the helm, formidable new villains, and all eyes on the 31 July 2026 release, fans have plenty to look forward to. Stay tuned—and beware of accidental spoilers—as the friendly neighborhood Spider-Man gets ready to swing back into our lives.
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